The new Bultaco Motors says they seek two sorts of customers: motorcycle afficianado's, and secondly people with a positive attitude and an interest in new 21st-century solutions for integrated mobility and connectivity. Production is due to begin in 2015, and a sales network in Spain, the U.S., the U.K., Germany and France will be created. Sales will be through Bultaco stores, rather than through independent dealers, according to video's posted by Bultaco.
In mid-2014 the company expects to launch the Electrical Urbanmotard. They're working on other designs as well, and "no form of propulsion for a two-wheeled vehicle that could be brought to market by 2020 is being discarded."
They expect to have 150 people on staff by 2015, have a design center running in Madrid, a factory near Barcelona, and be producing about 2,000 motorcycles a year.
Among the people named as team members is:
Nick Schoeps, Lead Project Engineer: He worked as the Chief Engineer at the company MotoCzysz in Portland (USA), and is a four-time winner of the TTZero race held on the Isle of Man only for zero-emissions motorcycles. He is an expert in electrical propulsion systems and battery design.
On the one hand the staffing and sales projections seem - uh - ambitious. But, Barcelona is gung-ho for two-wheelers, and is especially gung-ho for electric two-wheelers. It seems likely they can sell quite a few bikes just in Spain.
Bultaco's roots is in validating motorcycle design at the race track. Nowhere does the press material say when or where Bultaco will go racing, but we should expect them to do so soon.