Sustainable Business Oregon website says that Bramscher's original purpose in launching Brammo was to manufacture a sports car that he himself could drive.
As a somewhat plus-sized person myself whose daily driver is an electric Karmann Ghia, the difficulty of getting in/out of a normal sports car is challenging. I understand, really.
First - it says that Brammo is looking to go public in 2015 (or so) and raise $150 million. The company has raised some investment capital already, and Polaris is a part owner of Brammo.
The company has raised $17 million in investment capital in the last four years - a time period going back to 2009. At that time the company had just competed in the 2009 TTXGP on the Isle of Man, had been a big sponsor of that race, etc. The current fund raising target is $150 million from private investors, and another $150 million from public investors once they go public.
Bramscher's personal background is having launched a tech company, Dream Media, that did something related to creating "system infrastructure and connectivity solutions for communications companies such as Warner Bros." He sold that company and made a mint, then used the proceeds as seed capital for launching Brammo.
His first thought after selling Dream Media was to buy a 'super-car' but, Bramscher said, "It turned out my 'petiteness' wouldn't fit into a Lambourgini or a Ferrari."
His thinking turned to building an electric car for what Bramscher described to Sustainable Business Oregon as "'pro athlete-sized' clients."
Read between those two lines and you get the description I wrote above - an electric sports car for plus-sized people.
According to the report, they've got an 85% complete prototype sitting in a storage facility in the Ashland OR area. But then they took the pieces they'd been developing for the sports car, and instead built a motorcycle, and latched onto the idea of becoming an electric motorcycle company.
The electric sports car idea is still there, apparently, as part of the company's road-map. And now that they're hooked up with Polaris, perhaps they have a manufacturing partner who can help bring it to market?